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2012-13 Undergraduate Catalog

 
 
BUSINESS ADMINISTRATION: MARKETING CONCENTRATION
95 Credits Minimum, Including 60 Upper Division (UD)

Suggested Course Sequence

General Core
CourseCredits
·¡°ä±· 2101  Principles of Microeconomics (5)
·¡°ä±· 2102  Principles of Macroeconomics (5)
10
´¡°ä°ä°Õ 2361  Financial Accounting (5)
´¡°ä°ä°Õ 2362  Managerial Accounting (5)
10
µþ±«³§ 2414  Legal Environment of Business
 5
µþ±«³§ 2600  Managerial Communication
 2
²Ñ´¡°Õ 2700  Statistics for Business & Econ (5)
²Ñ´¡°Õ 1360  Introduction to Statistics (5)
5
µþ±«³§ 2910  Internship & Career Strategies (1)
³Ò³§ 3001  College to Career Planning (1)
1
µþ±«³§ 3250  Business Finance
 5
µþ±«³§ 3541  Marketing & Society
 5
µþ±«³§ 3614  Organizatnl Behavr for Managrs
 5
µþ±«³§ 3620  Management Information Systems
 5
µþ±«³§ 3700  Quant Meth for Decision Making
 3
µþ±«³§ 3828  International Business
 5
µþ±«³§ 4644  Operations Management
 5
µþ±«³§ 4690  Strategic Management
 5
µþ±«³§ 4899  Business Ethics
 5
µþ±«³§ 4942  Internship Reflectn&Prof Devlp
 1
SECTION CREDITS REQUIRED77
Marketing Concentration
CourseCredits
µþ±«³§ 3542  Marketing Research
 5
µþ±«³§ 4543  Marketing Management
 5
µþ±«³§ 3544  Advertising (5)
µþ±«³§ 3548  International Marketing (5)
µþ±«³§ 4622  Information & Database Systems (5)
5
SECTION CREDITS REQUIRED15
Upper Division SBE Electives3
TOTAL CREDITS REQUIRED95

Additional Requirements/Information:
SBE Writing Competency
Signature Experience Requirement
Attendance at the New Major Event
Computer Competency